Independent designer.

I design with the belief that beauty and clarity should never be separated. A website should be more than a digital card — it should be a living experience where brand and user meet in harmony. My work is about refining complexity into simplicity, making luxury feel effortless, and guiding users with invisible elegance.

Polina Kreneva

Independent

Designer

Independent

Designer

UI/UX design

E-commerce

Emi Conner Jewelry

UI/UX design

Development

Multi-page website

Provence Catalogue

UI/UX design

E-commerce

Vale Oro

UI/UX design

Development

Multi-page website

Horizon

(Services)

Projects can range from complete digital

I understand the importance of clarity around

experiences, shaped from research to final

timelines and budget from the start. However,

refinement, to more focused work depending on

both depend on the scope, level of detail, and

what the brand truly requires.

overall direction of the project — from structure

This may include a full e-commerce platform, a

and content to the complexity of interactions.

This may include a full e-commerce platform, a

multi-page website, or a smaller, carefully

As a general reference, projects typically start

defined scope.

from $1,500–$2,000, with the final scope and

defined scope.

investment shaped individually.

Projects can range from

I understand the importance

complete digital experiences,

of clarity around timelines

shaped from research to final

and budget from the start.

refinement, to more focused

However, both depend on the

work depending on what the

scope, level of detail, and

brand truly requires.

overall direction of the project

multi-page website, or a

— from structure and content

This may include a full e-

to the complexity of

commerce platform, a multi-

interactions.

page website, or a smaller,

interactions.

carefully defined scope.

As a general reference,

carefully defined scope.

projects typically start from

carefully defined scope.

$1,500–$2,000, with the final

carefully defined scope.

scope and investment shaped

carefully defined scope.

individually.

(Process)

Behind every refined result is a process of understanding, simplifying, and shaping what truly matters.

01

Research & Strategy

Every project begins with understanding — your brand, your audience, and the way people think, choose, and navigate. I look at what users need to feel confident and at ease, and what might hold them back. From there, I shape a clear structure and flow — where everything has its place, and nothing feels unnecessary.

02

Visual Direction & Design

With clarity in place, the visual language begins to take shape. Through typography, color, and imagery, I define how the brand expresses itself — in a way that feels true to its character and audience. The result is a design that feels natural and effortless, while guiding the user with subtle precision.

03

Development & Launch

The design is then carefully translated into a living, responsive website. Working with a trusted developer, I stay closely involved to ensure every detail is preserved and executed with care. The final result is seamless, refined, and ready to be experienced.

04

Post-Launch Optimization

Once the website is live, I observe how it behaves in the real world. Small adjustments — in structure, wording, or flow — can make the experience even more intuitive. It’s a quiet, ongoing process of refinement, guided by real user behavior.

(About)

I work with brands that see design not as decoration, but as a way to express clarity, taste, and meaning.

Independent creative.

I’m Polina — a UI/UX designer with 6+ years of experience creating digital experiences that feel both refined and intuitive. Coming from a background in technology and the arts, I approach design as a balance between logic and sensitivity, where every detail is intentional.

I’m drawn to minimal, refined aesthetics, creating digital experiences that feel effortless and aligned with the brand. The industry itself is not a limitation — what matters is the mindset behind the project.